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Search Engine Optimisation (SEO) : |
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We have developed a unique, rigorous and a comprehensive search engine optimisation engagement process with a view to improve your search engine rankings. Depending on the breadth of service subscribed to:
Our Process involves:
| Initial client consultation |
We understand & determine your needs, your business & brand objectives, corporate/governance policies, your understanding of your competitors, expectations, etc to get a 360 degree view of your business & requirements.
This helps us to move to step 2 … |
| Research & Analysis |
Discovery & learning phase – We research various aspects of your website with a view to understand site’s history, products & services sold, taxonomy/hierarchy, architecture
Website analysis – We also analyse the website’s content, code, architecture, & navigation & standards (W3C) compliance.
Keyword research – Identify keywords that:
- Describe your business, brand, products/services correctly (are relevant)
- Attract traffic (are popular & are searched for)
- Provide opportunities i.e. Have less competition (are relatively un-optimized for)
This is followed by Researching keyword strategy used by your competitors.
And, finally comparing all this against keywords’ ‘competition & volume’
Link Popularity – identify your link popularity profile.
Competitor Analysis – From the results of the above elements, we now do an in-depth comparative competitor analysis to formulate a winning strategy for your website.
Social Media Popularity Unique & Exclusive! – Issues like Blog popularity, presence on Social Marketing sites like Facebook, Press Releases, Social Bookmarking are also evaluated. |
| Strategy |
A comprehensive, time bound SEO & SMM (Social Media Marketing) strategy/solution is presented for your approval.
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| Execution |
- Website optimisation – improve HTML, CSS, site architecture, naming conventions, meta data, broken links, etc.
- Optimizing the structural technical aspects of your site to be compatible with search engine crawlers and website visitors.
- Search Engine Optimized Content modification and/ or creation - enhance and develop new website content to make it more appealing to search engines
- Setup includes installation of Google Analytics software, conversion tracking, etc.
- Content Syndication – Copywriting for Search Engine Optimized Articles & Press Releases.
- Social Media Optimisation/Marketing strategy is also implemented
- Link requests, submission & acquisition. Off page factors such as link building and directory submissions are then implemented over an agreed upon time frame.
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| Measurement, Reporting & Analysis |
- Regular monitoring of listing and indexing.
- Traffic and conversion reporting
- Detailed Site traffic analysis like Exit rate, Entry/Exit pages can also be included.
- Issue identification and solution implementation.
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Our SEO/SMO service is one of the most comprehensive and affordable.
Charges vary, depending on the site, industry, Keywords & your expectations - some are easier to rank, while others may require a lot of hard yakka.
Search Engine Optimisation is a very patient, hard-working
process, which is a combination of ‘Art & Science’,
constant monitoring & refinement and therefore needs
to be ‘hand-crafted’ and ‘tailor-made’. That said, the
end result can bring incremental number of visitors
to your site. |
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